In October, smartphone market indicators showed that it was growing, with a 2% increase in shipments from mobile devices to stores, reaching 366 million units in the third quarter of 2019. However, profits in the same period they fell by 11% to $ 12 billion, according to Counterpoint's latest analysis. In this scenario, 66% of industry-wide profits belong to Apple.
According to analystsIn addition to earning about $ 8 billion in the third quarter of 2019, the apple company also recorded 32% of revenues from the entire smartphone market. Experts point out that the high number of users loyal to premium branded devices in the US, European and Japanese markets is the main reason behind revenues and profits recorded in the review period.
Already in second place on the “podium” is Samsung. Of the total profits from the entire smartphone industry worldwide during the third quarter of 2019, about 17% belongs to the South Korean manufacturer. Analysts indicate that the origin of the recorded values is the good performance of the Galaxy A and Note 10 in the markets.
Profits from Chinese manufacturers such as Huawei, Oppo, Vivo and Xiaomi have remained low, although showing an improvement over previous years. Companies have been settling in markets outside of China, capturing consumers' attention with more “considerate” proposals. According to experts, some of the brands are diversifying the services they offer to increase their profits, as it is becoming increasingly difficult for the companies concerned to raise their smartphone prices.
Counterpoint indicates that over the coming quarters, manufacturers' adoption of 5G will increase their revenues. However, analysts warn that the increasingly widespread use of technology in smartphones will drive costs up, which could lead to a decrease in profits.