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Apple invests in AI to improve iPhone photography and acquires startup …

by ace
Apple invests in AI to improve iPhone photography and acquires startup ...

Apple has acquired British startup Spectral Edge, an expert in artificial intelligence-based technology that improves the quality of photos captured on smartphones. The acquisition of the company resulted in the departure of several members of the board, as shown in document made public this Thursday. The value of the deal has not been revealed, although the startup has managed to raise funding of over $ 5 million last year.

Regarding Spectral Edge's work, the company uses an artificial intelligence system and machine learning capable of enhancing the quality of photographs, bringing the colors of their work closer to reality. His technique is to blend the captured photograph with an infrared layer to enhance the image.

According to Fortune, startup technology can be an asset in upgrading iPhone photographic hardware, considering Apple's plans to offer 3D cameras to improve image depth and augmented reality.

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