It is one of the most popular consumer electronics brands in the audio segment, but will close all stores it keeps open in Europe and North America. The Verge writes that the company made this decision because the marketing of its products on the internet is particularly successful and because interest in physical stores has been declining.
In total, there are 119 stores that will close, spread across Europe, North America, Japan and Australia. 130 will be open, notably in China, the United Arab Emirates, India, South Korea and other Southeast Asian countries.
Bose has not revealed how many employees will be laid off following this wave of closures, but it is estimated to be several hundred. The company is committed to supporting workers in finding a new job.
Making products available for testing has been a consumer-valued offering over the past few decades, but physical stores have become unnecessary when the sound quality of these products has reached a certain level, which gives buyers more confidence.
Bose products will continue to be available through the Bose website, retailer stores and other ecommerce platforms.