For some months now, Samsung has been working to raise expectations for one of its latest projects. The concept of "artificial humans" has been frowning, but the tech has taken advantage of CES to "lift the veil" and reveal the mystery behind Project Neon.
The “artificials” developed by STAR Labs (Samsung Technology & Advanced Research) are actually avatars. The technology is generated based on data recorded with real humans and can autonomously create their own expressions, movements and lines of dialogue in multiple languages, says Pranav Mistry, the project manager.
According to the Project Neon website, avatars come in various forms, capturing human features and features in a digital version that may even resemble a somewhat more realistic kind of Sims.
Even before the company made its "artificial humans" known at CES 2020, some Internet videos discovered by a Reddit user that demonstrated them in action. However, a STAR Labs press release reveals that the reality presented may not correspond fully to the final product. “The images of our CES exhibitor and promotional materials are fictionalized and simulated for demonstration purposes,” says Samsung's subsidiary.
Nevertheless, Pranav Mistry believes that technology can be used to create virtual pivots, virtual receptionists or even virtual actors. In LiveMint website interview, the official stressed that the Neon is important as it "gives a warmer and more accessible face to artificial intelligence assistants, who are often seen as cold and robotic." For now, we still do not know when we might see a final version of these avatars, but it is expected that Samsung further details along the CES.