Online store sales during Black Friday reached record highs in the United States. This year, the “shopping fever” on eCommerce platforms reached $ 7.4 billion, up 19.6% from the same period last year, the latest reports indicate. Adobe Analytics data. Given the amounts raised, the company predicts that membership of Cyber Monday will be even higher, reaching $ 9.4 billion in sales.
The data shows that, during Black Friday, more and more consumers choose to shop online through their smartphones. From the 33% registered in 2018, the percentage of transactions made through mobile devices increased to 39%, totaling about US $ 2.9 billion.
Top technology items include Apple notebooks and AirPods, Samsung TVs, and Nintendo Switch consoles. When it comes to video games, FIFA 20 and Madden NFL 20 were the favorite of American gamers. Adobe also noted that consumers have been buying increasingly expensive items, with the average value of an online purchase being around $ 168, up 5.6% from last year's Black Friday.
While it remains one of the busiest days for traders, ShopperTrak data show that physical store visits decreased 6.2% compared to 2018. “As the popularity of omnichannel retail and e-commerce increases, consumers this year have adopted solutions that are more suited to their needs , how to shop on the web and shop, ”said Brian Field, Senior Director of Global Retail Consulting at the company.
After a Black Friday with high adherence to the “shopping fever” on the web, Cyber Monday is also forecast to reach record levels of online sales, advances to Reuters. In preparation, eCommerce platforms have strengthened their parcel delivery services to be able to fulfill all orders they will receive on the day of technology discounts.
Already in our country, DPD Portugal indicates that, from year to year, online orders increase during the most "consumer" season. The company expects to deliver around 2.2 million orders between Black Friday, Cyber Monday and Christmas, an increase of almost 200,000 orders, compared with 2 million in the same period in 2018.