Since January 1, California residents can count on a law in force which gives them the right to prevent websites from selling their personal data. From now on, companies are legally required to give them the opportunity to see how their personal information is being tracked, sold and deactivated.
Known as the California Consumer Privacy Act (CCPA), the law, dating from 2018, applies only to California residents, but according to Business Insider There are already many sites that are launching these tools for all users. However, some companies have already questioned this law, as was the case with technology giants Facebook and Google, who argue that they are exempt, in view of the fact that in practice they do not sell users' personal information. Instead, they use this data to serve commercials according to their interests.
But how can users exercise this right? We explain what this law consists of in photogallery.
The law also requires everyone to have access to the same services for the same price, even if they choose not to share their personal information. As a result, companies cannot charge California residents more money if they choose to prevent platforms from selling their data.