DECO found several violations of the law last Black Friday, from missing prices to over-priced promotions. The consumer protection association says several products have failed to comply with the Sale and Promotion Act and in a statement lists infringements of some stores, notably Worten, Media Markt and Radio Popular.
According to the press release, several shortcomings were noted: the seller did not display the new price and the price previously charged or, alternatively, the percentage of the reduction; the stores did not have the price crossed out and it was already lower; There was no “real price reduction” because the product was 60 of the last 90 days at a price below the “normal price” (ie the one that should serve as a reference for the “lowest price previously practiced” concept).
These are some of the situations consumers should check before "embarking" on a price-only impulse purchase, but stores are barred from engaging in such abusive business practices. DECO points out that since October 13, a merchant can only make "sales" and "promotions" if he discounts the lowest price at which the product was sold in the previous 90 days, in the same store, and not counting any eventual balance or promotion periods. This is a significant change because, until now, the law only stated that the announced price reduction should be real and refer to the price previously charged for the same product. But it did not define the concept of “previously practiced price”.