Twitter wants to develop a new type of social network where control is no longer in the hands of companies but is owned by users. The Bluesky project wants to create an “open and decentralized protocol for social networks”. The proposal could not only transform the way the company operates, but also present new challenges in moderation and the presence of violent or inappropriate content on the new social network.
Company CEO Jack Dorsey has spelled out the reasons behind the decision to create the Bluesky project in a series of messages on his Twitter. According to the official, the solutions presented by centralized social networks to deal with new challenges in the online world, such as the dissemination of false information, are not enough to solve them. In addition, their values are changing from “hosting and removing content to recommending algorithms” oriented towards controversial content publishing.
The new Twitter project takes inspiration from the way it works behind email. The protocol allows users to create their own email service that can communicate with other users. By contrast, the same is not true for centralized social networks such as Facebook or even Twitter, as they are on closed platforms.
According to Jack Dorsey, Twitter will fund a team of engineers, programmers and designers to carry out the Bluesky project. Although it has not yet begun to develop, the proposal already faces some possible challenges. Being a decentralized platform could make moderating content, especially content that is more violent or inappropriate, even more difficult. The head of the social network is aware of the problematic issues that the road to decentralization will pose and says that a focus on transparency will need to be maintained.