Nearly 84.5 million units of technology accessories, known as wearables, were placed in stores during the third quarter of 2019, a 94.6% increase over last year, according to IDC, equivalent to a distribution record for a single quarter.
This very considerable increase was due to the high demand for new products that were launched in the market, especially in terms of earphones, which are increasingly popular with smartphone users and music players. And in turn, this demand was motivated by the tendency of manufacturers to remove the 3.5 mm jack from new devices, which requires looking for wireless solutions. In addition, there are increasingly cheaper products in the segment, which encourages their adoption.
Another type of wearables that are having a lot of output are those that somehow interact with smart assistants like Alexa, Cortana and Google Assistant, expanding beyond the usual health and fitness accessories. And the top smartphone makers have been betting on the segment, leading to “rivalry” on other lands. Consumers win.
In this regard, Apple leads the wearables distribution in the third quarter, having put in stores 29.5 million pieces of equipment, dominating the market with a 35% share, an annual growth of 195.5%. Apple Watch, AirPods Pro and Beats headphones have been top sellers, accompanied by the price reduction of their third generation (Series 3) smartwatch.
In second place, but far from the apple brand, is Xiaomi, which put 12.4 million devices on the street, raising 14.5% of the market share, which represents an annual growth of 66.1%. in the segment. Mi Band smart bracelets are the flagship product of the Chinese company, with more than 10 million units on sale during this period, effectively expanding westward, notably the EMEA regions.